KRaft Mac & cheese

SOCIAL MEDIA COMPETITION

Post a picture of Kraft Mac in your craziest bowl for a chance to win Super Bowl tickets

KRAFT KARE PACKAGES

Sent to fans of the losing team who expressed a need for comfort on social media + “Sorry for Your Loss” boxes sent to players of the losing team

TEASERS

Advertising in the weeks leading up to the Super Bowl. 

TEAM BOXES

Party-sized boxes for each team + Instagram announcements

Belongs In Every Bowl

Help reintroduce Gen Z and Millennials to the comfort food they grew up on.

You grew up and left your mac and cheese bowl empty, but Kraft belongs in every bowl, even the Super Bowl. This year, Kraft is here to support you while you support your team, as the Official Comfort Food of Super Bowl LVIII. Win or lose, limited-edition team boxes, in-game activations, and Kraft Kare Packages are sure to make our favorite fans feel better.

CONCEPT

Art and Copy by

Lilly Gastis and Camila Atalla

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